Case study Example | Topics and Well Written Essays - 250 words - 141

Case Study Example In addition, they also facilitate interactions between people of different cultures (Shimp 217). Guinness should adopt an online marketing strategy to target the middle class and the youths. Online marketing shall take into consideration the youths who spend most of their time online. In addition, it is the best opportunity to assess the views of the customers from across the globe. Besides, social media offers people a chance to share ideas, experience and plan for a weekend. Hence, social media sites are excellent platforms for marketing the Guinness. Furthermore, Guinness should use print and non-print media for marketing. The ads should feature during prime times to reach several drinkers. The promotions should also educate on safe drinking. In pursuance of enhancing consumer relationships, leveraging and improving brand loyalty. Cross selling of Guinness Draught to drinkers who change names at homes should adopt a strategy that respects ethical codes and empowers the customers. The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers. The use of catchy promotion, for instance, ‘Guinness made of more’ would entice and attract more customers (Shimp