Best Practice Articles Report Essay Example | Topics and Well Written Essays - 1000 words

Best Practice Articles Report - Essay Example They form the informed generation. They can move with ease on the changes in technology. Therefore, they better understand the social market. However, they should not be allowed to lead because they lack the qualifications needed. Companies, just like people, promote their friends. Therefore, B-to-B marketers need to create relationships with their customers to make sales. They should also treat each client as unique individuals so that they can satisfy their needs. B-to-B marketers should focus on making a personal impression rather than a business impression to customers because despite the efforts put in promoting a product, people buy out of their emotional needs more than logic. It is easier for companies to manage the feedback of their clients when there is a standardized method of gathering such information. However, the response should be spontaneous because a uniform approach makes the response less effective. The articles give a brief summary of the B-to-B market as well as business. They tackle the mistakes that the business makes in trying to increase sales. The internal setback would be choosing conservative methods. Businesses should be at the front in innovation, especially since the nature of the operations is dynamic. They should also popularise their brand, taking full advantage of the SEO tools. The business course teaches how to deal with customers because they will determine whether a business makes profits or not. The topic on organisation buyer behaviour reflects on the various articles. An example is the article on ‘How Personal Emotions Feed B-to-B Purchases’. It teaches on what one should focus on when they try to make sales. The articles describe how businesses can expand their market opportunities; a topic that is vital in the course. The online site navigates online shoppers and when properly used it can increase sales. The younger generation who are more acquainted to the social media can be excellent